Email marketing is directly marketing a commercial message to a group of people using email. Email marketing strikes many as old-fashioned and outdated. More fashionable venues like social media and mobile marketing get a lot of the attention but the fact is that with strong content marketing, email is more powerful than ever thanks to social media.
Why Should you Choose to Use Email Marketing?
Email provides you the most direct line of communication by bringing the conversation about your business to a more personal environment – the inbox. It is also amazingly cost-effective, email practically pays for itself and you save a tree or two.
All of us are too familiar with email newsletters that waste our time, pitches that annoy us and SPAM. Those don’t work.
What does work is a value exchange – your valuable information for your prospect’s valued time. Your subscribers need to know that they can trust you.. that you are not a soulless self-promoting spam bot.
Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened). your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (word of mouth).
At Web Stars Marketing, we will help you discover your distinctive voice and get your messages read and talked about. Contact us today for more information.